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The Fortune At The Bottom of The Pyramid  Eradicating Poverty Through Profits, C.K. Phahalad

Author Name    C.K. Phahalad

Title   The Fortune At The Bottom of The Pyramid Eradicating Poverty Through Profits

Binding   Hardcover with CD

Book Condition   New

Jacket Condition   New

Edition   Third Printing

Publisher    Wharton School Publishing 2005

ISBN Number    0131467506 / 9780131467507

Seller ID   Fortune

This is a new hardcover with CD that includes 35 minutes of video filmed on location. The author argues in this book that the fastest growing market is where you would least expect it. Billions of poor people has immense entrepreneurial capabilities and buying power. He tells business leaders that they cannot afford to ignore bottom of the pyramid markets. He explains what is thought about BOP markets is wrong and how to unlock the "poverty penalty". The included CD contains 12 video case stories shot on location in India, Peru, Mexico, Brazil and Venezuela.

Price = 12.95 USD

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